Using Magnetic Sponsoring and Attraction Marketing to generate leads for your home business

Hey Rick, hope you’re having a great Friday! I just got back from a trip to San Francisco, (man I love the weather there!), and wanted to use my last bit of free time before the weekend, to send you a new edition of “Ask Mike” today… 

Today’s question comes from Dave:

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“Mike,

- Dave

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Thanks for the question Dave, and I think I can help…

So here’s what I can see from your email…

1: That you’re really determined to make your business work, which is great.

2: That you’re really trying everything under the sun to see if it will work… Radio, press releases, classifieds, signs, lead companies, etc… (I did the same thing when I was getting started).

3: You’ve realized that it’s important to make money, even if your prospects don’t join your business in order to cover your advertising costs.

So here’s my advice…

A jack-of-all-trades is a master of none.

In order for you to produce leads at a reasonable cost, (which is from $1.00 to $5.00 per lead), you have to pick ONE single method of advertising, and stick with it until you master it.

And I’d say you’ve “mastered” something, when you can produce as many leads as you want, at the cost you want, AND be able to teach that skill to someone else.

You can choose from:

Even though I can’t see your capture pages or your ads, I can bet you’re losing the marketing game right now for three reasons:

1: Your ad copy probably needs some work. This is the single most important skills you can master, yet the most neglected by networkers.

2: Your capture page probably isn’t matched perfectly to each ad, and each advertising medium. They have to be completely congruent in order for you to get an acceptable conversion rate.

3: You haven’t mastered any one particular advertising medium, which means your results will be a fraction of what they could be.

Your SUCCESS is in the details of this marketing process, yet you can only master an eye for those details, through a focused education on each medium.

For example, even though I’m really good at marketing and writing copy, I would still feel uneasy about producing leads through classified ads in newspapers, because I haven’t done that in about 5 years.

I’d have to study some experts and run some tests in various papers for serveral months before I really knew what I was doing.

The same thing applies to SEO, PPC, or YouTube.

Throwing things against the wall, and money at different ad mediums isn’t going to work.

You’ve got to pick ONE method, and master it.

You said you wanted to focus on free, and low-cost advertising options because it’s getting expensive…

Well I’d focus on converting the leads I DO PRODUCE into paying customers, because your time is valuable too…

You could spend the next six months producing thousands of leads for free using Twitter, but if you don’t know how to convert them into distributors or customers, then you’ve wasted six months of your time.

On the other hand, if you DO learn how to covert them into paying customers, then you can re-coup your ad costs, and take advantage of paid advertising methods like PPC, for “free”.

This “funded-proposal” method is how I’ve always built my business, and it’s what allows me to produce 500+ leads per day using PPC, at no cost.

In fact, I literally get paid to produce leads, while most people spend money.

As I’m sure you know, this entire process is revealed in the Magnetic Sponsoring Course, so I won’t get into detail about that here.

But if that’s something you’d like to learn, you can pick a copy up here, and try it out these methods risk-free, for a full year.

If you don’t like it, you don’t pay for it…

If you aren’t producing as many leads as you want for free, then you can return the course for a full, no-questions-asked refund… AND… Keep all of the bonuses I’m going to send you as well for free.

I hope this helps put you on the right track!

Sincerely,

Mike Dillard